What Nigerian Investors Want to See in Your Financial Statement
Are you looking to raise an investment or be bought out? Like anywhere else, investors in Nigeria will be looking at these key metrics. So look closely, track and work on improving them. 1) Net Profit “Are you making money?” is often the first question asked, but it’s only a starting point. Unsustainable profits are bad, and losses can be good if you’re on track to profitability as you scale up. But as many business owners do not often have a clear understanding of their net profit, this is a good place to start. 2) Sales You may have an objectively amazing product or service, but the real question is, are people willing to buy it? If you establish a track record of sales before seeking an investment, investors don’t take on the risk of not knowing the answer to that question. Investors also care about sales growth. Are you showing an upward trend, or did the initial excitement fizzle out? * Margins Sales are meaningless if you aren’t making money. Investor...