Are you one of those people that say, ‘The current economy is not favourable to start a business?’ Starting a business is always a risk. A small-scale business is a privately owned business with a small employee capacity. It ranges from operating a small shop like a bakery, saloon, restaurant to online businesses and to professional firms like an accounting firm or a law firm. Small-scale businesses in Nigeria face a lot challenges, but the major ones include bankruptcy, social responsibility, and quality of job. Most consumers would rather use a ‘known brand’ or buy from a ‘trusted brand’ than use a new small-scale business. This is because your brand is probably yet to prove its job quality capacity. Small-scale businesses plays a major role in building an economy. It help stimulate local economies by providing local individuals with jobs, as well as products and services to community members. 1) Innovation One key fact is that, no idea is original. This means whatever ...

Imagine you have your own online store. Finally! your own online store. Items are coming in with your customers waiting in line as they have made their various orders. It’s going to be a great Christmas period because you plan to sell out your stock faster than anyone can imagine. Your items are in and the avalanche of orders have poured in. Great right? However, it’s getting too much to handle. Too many orders and so little time to deliver. Some items can’t even get off the shelf because you are swamped. This is not the time to offend your customers. They have plans for those items that they paid for. Some even paid extra for early delivery!!. What do you do? Can you split yourself into multiple persons to deliver? Of course not. However, that’s why YOU (yes You) need Red Star E-Commerce Solutions . At Red Star Express Plc, our E-Commerce Solutions Platform offers the best logistics solutions to e-commerce sites looking to expand their customer reach; both locally and int...

The duo, Rome Business School Nigeria and Goldtracks Business Place Limited, Lagos have signed a Memorandum of Understanding(MoU) on Small Medium Enterprise(SME) entrepreneurship development programme in Nigeria. Speaking at the ceremony held at Rome Business School, Yaba in Lagos, its Country Manager, Dr Humphrey Akanazu said: “We believe that as a result of this MOU, more Nigerians would be positively engaged, get jobs, venture into their own businesses, gain innovative ideas and gain expanded Entrepreneurial Expertise.” Akanazu who expressed delight in the MoU, explained that the partnership was to enhance the SME Entrepreneurship Development in Nigeria. He explained that Rome Business School Nigeria operates as an extended campus for Rome Business School in Italy, adding that it is an International Managerial Training and Research Institute with the aim of providing Managerial training courses for Entrepreneurs, Managers, and Professional, Multinationals, Companies, Organ...

The Red Star  E-Commerce  Black Friday Promo continues this week as e-commerce merchants can now ship more to their customers this festive season. The promo runs until Friday 15 th  December, 2017. Here’s why you can’t miss out: 20% Off Shipping Costs : Merchants stand to enjoy a discount of 20% or more when they ship using Red Star  E-Commerce  Solutions. This means that you can ship your products to your customers for 20% less (in terms of cost). This  ALSO  means that you can ship more to your customers as they order from you. No Charges for Returns : You read that right. We’ve giving ZERO charges for item returns when you  ship with us. This means that you pay ABSOLUTELY NOTHING (not one kobo) if an item you shipped with Red Star  E-Commerce  Solutions has to be returned to you. So feel free to send as much as you can. We won’t charge you for bringing back an item that can’t be delivered. Access to the Largest Delivery Networ...

The African Development Bank (AfDB) said it is investing about $500 million in the Development Bank of Nigeria (DBN). AfDB Vice President, Private Sector, Infrastructure and Industrialisation, Pierre Guislain, stated this in an interview with journalists in Abuja when he visited the DBN headquarters. He explained that $50m of the amount was invested in equity while about $450m was mapped out for loans that would be disbursed to SMEs in Nigeria through participating financial institutions. He also stated that the role of DBN in the micro, small and medium scale enterprises (MSMEs) sector was extremely important to the pan-African bank. He said AfDB was a founding partner of DBN, as well as one of the lenders to the bank, noting that the newly established wholesale finance institution started off well. “One of the main goals of AfDB is to support micro, small and medium enterprises across Africa. And providing a support at that level requires working with national ...

1. Know your customers The most important thing in marketing to any target group is first understanding who your customer is. It would be a disaster to attempt to sell to people you don’t know. A thorough target audience analysis is important to break into any market. The customer is the king, to serve the king, you must know the king. 2. Meet your audience where they spend their time The best way to connect with your target is to connect with them using platforms where they already spend their time. This include connecting with them online and offline if needs be. If your target can be connected with at conferences and events, go their to connect with them. If Linkedin is their thing, go there and connect with them. As much as possible, show up. 3. Use technology One smart and cheap way to market today is to use existing technology which are easier and cheaper. Use social media marketing, email marketing , content marketing tools, CRMtools etc. Be accessible via online platf...

Red Star E-Commerce is giving you the chance to ship more for your customers with our BLACK FRIDAY PROMO . Running from this Wednesday (15 th November, 2017) to Friday 15 th December, 2017 , our clients can save 20% or more when they ship with us and enjoy ZERO cost on returns. This means you get a 20% (or more) DISCOUNT when you ship to your customers using our e-commerce solutions and PAY NOTHING if an items has to be returned to you. Check poster for how you can be part of this promo. Don’t waste any time. Remember, it starts in 2 DAYS’ TIME. NOTE: EXISTING CLIENTS DO NOT NEED TO OPEN NEW ACCOUNTS TO BE PART OF THIS. To know more about our e-commerce solutions, visit here To open an account as a new client, visit here . Remember to select 'E-Commerce' as your account type as you fill in your details.