How To Promote Your New Startup Business
Promoting your newly startup is a must and very compulsory. Whether you’re just starting out or have been in business for years, these proven marketing strategies will help your business find new customers without spending a fortune.
1. Plan your attack.
Define who your best prospects are, and then determine the best way to reach them. Be as specific as possible. Of your prospective clients, who are the decision makers; is it the CTO of the company, the director of human resources, or a 37-year-old working mom? Where can you easily find them; on Twitter, Google+, Pinterest or Facebook? What about in-person networking at local business meetings? Will they be searching for your type of product on Google, Bing or Yahoo? Do you want to start promoting your business to them at the start of their buying cycle, or when they’re about ready to pull out their credit card and make the purchase? Write your answers down, and refer to them before you start any new marketing tactic.
2. If you don’t have a website, get one set up.
Get a good website developer to put together your business website – this is very important as your website is your 24/7 shop that never closes. Customers can confidently do business with you having seen your website and how well developed it is.
3. Set your business profile or page up on LinkedIn, Facebook, Google+ and Twitter.
Be sure your business profile includes good description, keywords and a link to your website. Look for groups or conversations that talk about your type of products or services and participate in the conversations, but don’t spam them with constant promos for what you sell.
4. If you’re just starting out...
...and don’t have a business card and business stationery, have them made up — immediately. Your business card, letterhead, and envelope tell prospective customers you are a professional who takes your business seriously. Be sure to list your website address on your business card and, letterhead and any handouts you create.
5. Sign up for an email service...
...and send an email newsletter and/or promotional offers to customers and prospects for your business. Be sure you ask for permission to send the email before putting any person’s email name on your list. One good way to build a permission-based email list of people who want your mailings is to give something away. It could be a free eBook or even a free tip-sheet on how to do something related to your business. If you’re a health coach, for instance, you might offer people who sign up for your free newsletter a tip sheet with “10 Easy Ways to Lose Weight Without Going on a Diet.”
6. Get your business cards into the hands of anyone who can help you
in your search for new clients.
Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.
7. Talk to all the vendors from whom you buy products or services.
Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have bulletin boards where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.
8. Attend meetings of professional groups...
...and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.
9. Pay for membership in those groups that attract your target customers.
If the group has a website and publishes list members on the site, make sure your name and website link get added. Once it is added, double check to be sure your contact information is correct and your website link isn’t broken.
10. Take actions and apply the 9 promotional tips above!
Source: SME DIGEST